A Member of the Kardashian-Jenner Clan is first Selfie-Billionaire

A Member of the Kardashian-Jenner Clan is first Selfie-Billionaire

There is a new billionaire on the block according to Forbes. She is 21 years old and part of the khadashian-Jenna clan, and her name is kylie Jenna.

Kylie Kristen Jenner was born August 10, 1997, is an American media personality, model, entrepreneur, and socialite. The youngest daughter of 1976 Summer Olympics decathlon winner Bruce Jenner (now Caitlyn Jenner) and TV personality Kris Jenner, she has an older sister, Kendall.

She has starred in the reality show of the E channel Keeping Up with the Kardashians And Life of Kylie. The family’s Keeping Up With the Kardashians first aired when she was just 10 years old, beaming her onto television screens globally.

According to Forbes magazine, Jenner’s net worth is estimated at US$1 billion, making her, at age 21, the world’s youngest billionaire as of March 2019.

Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million. Jenner owns 100% of it. They went on to say… “Another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23.”

But is Kylie really self-made? Forbes later clarified that it uses the term to describe those billionaires who didn’t inherit their fortunes, but instead built them. “But the term is very broad, and does not adequately reflect how far some people have come and, relatively speaking, how much easier others have had it.”  

Jenner, however, says “the self-made thing is true,” citing the fact that her parents “cut her off at the age of 15.”

“I had such a huge platform, I had so many followers already and I had so many people watching me,” Jenner explained. “What I’m trying to say is I did have a platform, but none of my money is inherited.”

The amount of following the 21-year-old commands on social media is staggering. On Instagram she has 131 million followers, many more millions on Snapchat and 27 million who follow her on Twitter. Not to mention other social media followings.

Self made or not there is no disputing the fact that the Kylie is set to becoming the first “selfie billionaire”. She has successfully leveraged her social media following to create a hugely profitable business. However, it’s not a stretch to say her 10-figure net worth has a little something to do with her famous and wealthy family.

So… how did she make her money?

In 2013, when Jenner was 15, she and her sister, Kendall, launched a clothing line called Kendall + Kylie for PacSun. The brand has since expanded to be sold wholesale to 390 locations in the US, including Nordstrom, Topshop, Amazon, and Bloomingdale’s, and 975 worldwide.

In 2014, at the age of 17, the youngest of Jenner reportedly used $250,000 of her earnings from her various brand sponsorships and modeling jobs to create the first of her eponymous lip kits.

Jenner makes the bulk of her fortune through the company she owns and runs, Kylie Cosmetics. The company originally launched as Kylie Lip Kits.

The company sold more than $630 million worth of makeup in its first two years, including an estimated $330 million in 2017. The financial and public relations aspects of the brand are handled by Kardashian-Jenner matriarch and Kylie’s mother, Kris Jenner, in exchange for a 10% management fee.

Kris And Kylie

I am almost certain that with all the incredible opportunity social media offers there surely will be other Selfie Billionaire’s. The youngest Jenner so happens to be the first. Watch this space.

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