Avengers: Endgame’ Tops Studios’ TV Ad Spending

Avengers: Endgame’ Tops Studios’ TV Ad Spending

According to Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.”

Ads placed for the much-anticipated superhero movie had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures are based on estimates generated from April 15-21) 

Variety further stated that Marvel prioritized spend across networks including ABC, NBC and ESPN, and during programming such as NBA Basketball, NHL Hockey and “The Big Bang Theory.

Top Movie Commercials by Weekly TV Spend

$6.28M – Avengers: Endgame

$4.27M – Long Shot

$3.03M – The Hustle

$2.6M – Breakthrough

$2.57M – Pokémon Detective Pikachu